{"id":15908,"date":"2026-07-07T16:53:18","date_gmt":"2026-07-07T16:53:18","guid":{"rendered":"https:\/\/municipiodeguano.gob.ec\/wpguano\/?p=15908"},"modified":"2026-07-07T16:55:18","modified_gmt":"2026-07-07T16:55:18","slug":"entrega-de-resultados","status":"publish","type":"post","link":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/2026\/07\/07\/entrega-de-resultados\/","title":{"rendered":"ENTREGA DE RESULTADOS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15908\" class=\"elementor elementor-15908\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6417834 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6417834\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab6849e\" data-id=\"ab6849e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed58b8a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ed58b8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/municipiodeguano.gob.ec\/wpguano\/wp-content\/uploads\/2026\/07\/entrag-re-1024x576.jpg\" class=\"attachment-large size-large wp-image-15909\" alt=\"\" srcset=\"https:\/\/municipiodeguano.gob.ec\/wpguano\/wp-content\/uploads\/2026\/07\/entrag-re-1024x576.jpg 1024w, https:\/\/municipiodeguano.gob.ec\/wpguano\/wp-content\/uploads\/2026\/07\/entrag-re-300x169.jpg 300w, https:\/\/municipiodeguano.gob.ec\/wpguano\/wp-content\/uploads\/2026\/07\/entrag-re-768x432.jpg 768w, https:\/\/municipiodeguano.gob.ec\/wpguano\/wp-content\/uploads\/2026\/07\/entrag-re.jpg 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba1da0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"fba1da0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-911c743\" data-id=\"911c743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a8ae42 elementor-widget elementor-widget-text-editor\" data-id=\"6a8ae42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"xdj266r x14z9mp xat24cr x1lziwak x1vvkbs x126k92a\"><div dir=\"auto\">El martes 24 de marzo 11h00, en el msal\u00f3n municipal Ricardo Alem\u00e1n Fierro, se socializaron los resultados del estudio de investigaci\u00f3n de distintos atractivos tur\u00edsiticos de Guano, por parte de Ana Paucar y Samy Guano\/estudiantes de la carrera de Mercadotecnia de la ESPE\/Universidad de las Fuerzas Armadas-Innovaci\u00f3n para la Excelencia.<span class=\"html-span xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xm2jcoa x1mpyi22 xxymvpz xlup9mm x1kky2od\"><img decoding=\"async\" class=\"xz74otr x15mokao x1ga7v0g x16uus16 xbiv7yw\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2b\/2\/16\/1f4bb.png\" alt=\"\ud83d\udcbb\" width=\"16\" height=\"16\" \/><\/span><\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">En el acto participaron; Giovanny Herrera\/docente y director de Postgrados de la ESPE, Eddy Castillo\/encargado del proyecto, Magdalena Guananga\/estudiantes de la ESPE carrera de Econom\u00eda, Edgar Herrera\/presidente de la Comisi\u00f3n de Turismo, Miguel Guam\u00e1n\/director de Turismo y su equipo t\u00e9cnico; quienes coincidieron en los insumos ayudan a aterrizar en realidades para subsanar necesidades urgentes.<\/div><div dir=\"auto\">\u00a0<\/div><\/div><div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\"><div dir=\"auto\">El Plan de M\u00e1rketing para los destinos tur\u00edsticos de Guano y Penipe, revelaron que el problema central es la baja visibilidad a nivel nacional, d\u00e9bil posicionamiento tur\u00edstico, falta de estrategia digital estructurada y potencial tur\u00edstico desaprovechado. Lo que significa que hay que potenciar la visibilidad y competitividad tur\u00edstica, mediante la diferenciaci\u00f3n de su oferta, la promoci\u00f3n digital y el establecimiento de alianzas entrat\u00e9gicas que impulsen el turismo sostenible, mediante el establecimiento de alianzas estrat\u00e9gicas con operadores tur\u00edsticos, dise\u00f1a material promocional y branding visual, propuesta de campa\u00f1as digitales segmentadas en redes sociales, definir la propuesta de valor \u00fanico de cada destino, fortalecer el posicionamiento de Guano y Penipe como destinos tur\u00edsticos diferenciados (Segmentaci\u00f3n y mercado meta viculando al Geoparque Mundial UNESCO Volc\u00e1n Tungurahua).<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El martes 24 de marzo 11h00, en el msal\u00f3n municipal Ricardo Alem\u00e1n Fierro, se socializaron los resultados del estudio de investigaci\u00f3n de distintos atractivos tur\u00edsiticos de Guano, por parte de Ana Paucar y Samy Guano\/estudiantes de la carrera de Mercadotecnia de la ESPE\/Universidad de las Fuerzas Armadas-Innovaci\u00f3n para la Excelencia.En el acto participaron; Giovanny Herrera\/docente y director de Postgrados de la ESPE, Eddy Castillo\/encargado del proyecto, Magdalena Guananga\/estudiantes de la ESPE carrera de Econom\u00eda, Edgar Herrera\/presidente de la Comisi\u00f3n de Turismo, Miguel Guam\u00e1n\/director de Turismo y su equipo t\u00e9cnico; quienes coincidieron en los insumos ayudan a aterrizar en realidades para subsanar necesidades urgentes.\u00a0El Plan de M\u00e1rketing para los destinos tur\u00edsticos de Guano y Penipe, revelaron que el problema central es la baja visibilidad a nivel nacional, d\u00e9bil posicionamiento tur\u00edstico, falta de estrategia digital estructurada y potencial tur\u00edstico desaprovechado. Lo que significa que hay que potenciar la visibilidad y competitividad tur\u00edstica, mediante la diferenciaci\u00f3n de su oferta, la promoci\u00f3n digital y el establecimiento de alianzas entrat\u00e9gicas que impulsen el turismo sostenible, mediante el establecimiento de alianzas estrat\u00e9gicas con operadores tur\u00edsticos, dise\u00f1a material promocional y branding visual, propuesta de campa\u00f1as digitales segmentadas en redes sociales, definir la propuesta de valor \u00fanico de cada destino, fortalecer el posicionamiento de Guano y Penipe como destinos tur\u00edsticos diferenciados (Segmentaci\u00f3n y mercado meta viculando al Geoparque Mundial UNESCO Volc\u00e1n Tungurahua).<\/p>\n","protected":false},"author":1,"featured_media":15909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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href=\"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/category\/noticias\/\" rel=\"category tag\">Noticias<\/a>","rttpg_excerpt":"El martes 24 de marzo 11h00, en el msal\u00f3n municipal Ricardo Alem\u00e1n Fierro, se socializaron los resultados del estudio de investigaci\u00f3n de distintos atractivos tur\u00edsiticos de Guano, por parte de Ana Paucar y Samy Guano\/estudiantes de la carrera de Mercadotecnia de la ESPE\/Universidad de las Fuerzas Armadas-Innovaci\u00f3n para la Excelencia.En el acto participaron; Giovanny Herrera\/docente&hellip;","_links":{"self":[{"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/posts\/15908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/comments?post=15908"}],"version-history":[{"count":4,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/posts\/15908\/revisions"}],"predecessor-version":[{"id":15913,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/posts\/15908\/revisions\/15913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/media\/15909"}],"wp:attachment":[{"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/media?parent=15908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/categories?post=15908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/municipiodeguano.gob.ec\/wpguano\/index.php\/wp-json\/wp\/v2\/tags?post=15908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}